Our Team

Dr. Betty Pries

Betty Pries

CEO, Senior Consultant

With over 28 years of experience coaching, mediating, training, facilitating, and consulting, Betty is highly regarded as a Conflict, Change, and Leadership Specialist. Betty specializes in working with complex challenges, supporting leaders and their organizations to be at their best. Betty’s capacity to care deeply, listen well, and provide wise and thoughtful support allows her to help her clients engage in tough, meaningful, and important conversations, set directions, and achieve positive organizational change.

Betty is a specialist in equity, diversity, and inclusion (EDI), leading anti-racism / anti-prejudice workshops, supporting EDI committees, reviewing and writing EDI-related policies, coaching leaders, and offering support to organizations wrestling with EDI challenges. 

Betty brings a wealth of experience to her work, having worked with a wide range of organizations, both nationally and internationally. Betty has extensive education, training, and experience in coaching, mediation, negotiation, consensus building, consultation, facilitation, and organizational health. As Co-Founder and CEO at Credence, Betty’s great joy has been the opportunity to mentor and support the growth of the Credence Team. Betty has a Ph.D. from the Free University Amsterdam on the topic of conflict transformation. She is a Chartered Mediator with the ADR Institute of Canada and a member of the ADR Institute of Ontario. Betty is a regular instructor at the University of Waterloo.  

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